As a contractor or a company in the restoration industry, managing storm leads and staying ahead of the competition can be a challenging endeavor. One of the most frustrating aspects is expending valuable resources on storm leads that don't convert due to a lack of immediate storm damage.

Why does your sales or marketing team end up targeting the wrong area? It comes down to the sources you use to find hail-hit areas. There are many tools out there. But if you are not careful, they can lead your team astray