21 Digital Roofing Tools to Help You Stand Out and Win More

If you’re tired of leads slipping through the cracks or wasting hours chasing the wrong jobs, you’re not alone. Many contractors struggle to stay organized and efficient—especially during storm season.

Whether you're moving on from spreadsheets or trying to sharpen your edge, the right roofer tools can make all the difference.

This digital roofing tools list walks through the top solutions for saving time, closing more jobs, and staying one step ahead of the competition—from CRMs to storm tracking and beyond.

Digital Roofing Tools: Inspection & Documentation

Missing a measurement or forgetting to snap a photo can slow a job down or even cost you money.

 Inspection and documentation tools give you the details you need to write accurate estimates, communicate clearly, and stay organized from start to finish.

EagleView 

No ladder? No problem. EagleView gives you ultra-precise roof and property measurements without ever stepping foot on the job site.

Using high-resolution aerial imagery and advanced AI, EagleView delivers detailed reports with everything from square footage and pitch to ridges, valleys, and waste calculations. It’s fast, accurate, and eliminates the guesswork that can throw off your estimates or delay material orders.

Whether you’re quoting a job, ordering shingles, or planning crew schedules, EagleView helps you do it with confidence—and without a measuring tape in hand.

CompanyCam 

If your team isn’t using CompanyCam yet, now’s the time.

Instead of clogging up your phone’s photo library with endless job site pics, CompanyCam keeps everything organized in one place. Snap photos in the field, tag them by project, add notes, and instantly share with your team or the homeowner.

It’s a simple way to document each job and keep everyone on the same page.

RoofHawk.ai

Manual inspections take time—and in storm season, time is everything. 

RoofHawk.ai uses artificial intelligence to scan roof images for signs of hail, wind damage, and missing shingles—no ladder needed.

It speeds up your process by flagging potential damage automatically and generating shareable reports you can use with homeowners or insurance.

For busy roofing teams working multiple neighborhoods, it’s a smart way to scale inspections, prioritize jobs, and document damage with confidence.

NTS (“Name That Shingle”) by John Senac 

Ever run into a discontinued shingle and wonder what it is—or what to replace it with? 

NTS helps identify older shingles so you can match them correctly for repairs or back up a full-roof replacement during the claims process. It’s a niche roofer tool, but when you need it, it’s a lifesaver.

Digital Roofing Tools: Estimating & Supplementing 

Writing a strong estimate doesn’t just come down to price—it’s about accuracy, speed, and backing up every detail with the right information.

These digital roofer tools make it easier to build clear, code-compliant estimates without all the back-and-forth. Whether you’re pricing a repair or submitting a supplement, they help you stay organized and move faster from inspection to approval.

Xactimate 

When it comes to estimating a job with storm damage, accuracy and consistency matter.

Xactimate is a powerful estimating tool that helps contractors put together detailed, itemized estimates with pricing that’s recognized across the industry. It’s especially useful when you’re working with insurance claims, helping you stay clear, consistent, and professional.

From small repairs to full replacements, Xactimate gives you the structure and detail needed to move projects forward with confidence.

One Click Code 

Tracking down building codes shouldn’t slow you down. But for many contractors, it means phone calls, outdated websites, and wasted time.

One Click Code changes that. With just a few clicks, you get the key info you need—like building codes, sales tax, and jurisdiction details—all specific to the property you’re working on. No digging, no middle steps.

It’s a smart way to build more accurate estimates, speed up supplement approvals, and reclaim valuable time on every roof.

Digital Roofing Tools: Storm Tracking 

Contractors often scramble after a storm, trying to figure out where to go—only to end up in the wrong neighborhood or get beat to the doors by someone else.

HailTrace

HailTrace simplifies storm response by helping you get to the right area first, sell there confidently, and close claims faster using smart roofing tools.

It all starts with HailTrace’s in-house team of meteorologists mapping storms in real time and sending instant notifications when weather hits. No more guessing where the storm went—just open the app and go.

Once you’re working a storm, HailTrace gives you the roofer tools to stay ahead. You’ll get homeowner contact info, see which of your previous leads were hit again, and deploy teams with a clear plan. Whether you’re knocking doors, making calls, or sending mailers, you’ll know exactly who to reach out to.

And when it’s time to file the claim? 

HailTrace provides four different weather reports—each one designed to process claims faster with date of loss documentation.

Digital Roofing Tools: CRM & Project Management

Staying organized is one of the biggest challenges for growing roofing companies. From sales follow-ups to production timelines, it’s easy for tasks to fall through the cracks. 

That’s where a solid CRM or project management tool comes in.

There are dozens of CRMs—and more seem to pop up every month. The best way to find one that fits your workflow? Ask around. Facebook groups and online forums are full of real-world feedback from roofers using these tools every day.

Here are some of the most popular options I see in the industry:

JobNimbus 

A contractor favorite, JobNimbus blends CRM and project management. It’s great for tracking leads, scheduling jobs, managing documents, and even integrating with tools like HailTrace and CompanyCam.

Leap 

Leap keeps your entire workflow in one place—leads, estimates, job scheduling, and customer communication.

It’s built for roofing teams of all sizes and helps you move from sale to production without missing a step.

AccuLynx 

AccuLynx is a higher end product that offers a powerful all-in-one system that tracks jobs from lead to final invoice. It includes document storage, production management, and communication tools built specifically for roofing contractors.

Rooflink 

Rooflink provides a more customizable CRM experience. It’s built with roofing workflows in mind and helps streamline everything from inspections to invoicing.

HubSpot 

If you’re looking for a more general CRM that works across industries, HubSpot is a solid choice. Although costs can be on the higher side, its free tier is great for small teams, and its automation tools grow with your business.

Digital Roofing Tools: Lead Tracking & Canvassing 

Most CRMs are great at managing customer relationships—but there’s a gap when it comes to what happens before a contract is signed or an inspection is booked.

That in-between stage—tracking storm leads, follow-ups, door knocks, and rep activity—is where deals are often lost.

This is where lead and canvassing tools come in. They give your team a repeatable system to stay organized, prioritize the best opportunities, and close more jobs—all without drowning in spreadsheets or sticky notes.

HailTrace 

HailTrace is perfect for teams still using paper, spreadsheets, or nothing at all—and need an affordable, effective way to manage storm leads.

It gives your team a repeatable system to track every knock, call, or follow-up from the moment weather hits.

One effective roofer tool allows you to drop a pin after a no-damage inspection—especially on older roofs or discontinued shingles—and tag it for future storms. That way, when the next one hits, you’re first in line to follow up. 

Pair that with storm maps and Campaigns to assign reps to the right neighborhoods, and your team works faster and more focused—all in one place.

SalesRabbit

SalesRabbit makes canvassing easier with mobile tools for lead tracking, team routing, and territory management. It’s built for fast-moving sales reps who need to stay efficient and focused.

Spotio

Spotio helps sales teams stay organized in the field. Track door knocks, update lead status, and manage follow-ups—all from your phone. It's a digital clipboard that keeps your canvassing clean and consistent.

Enzy

Enzy turns your canvassing into a lead-generating machine. Create routes, track team performance, and capture leads—all while integrating directly with your CRM for smoother follow-up.

Canvass

Canvass is a simple, easy-to-use app for knocking doors, logging visits, and following up. It’s especially useful for smaller teams that want something straightforward without extra fluff.

Digital Roofing Tools: Marketing & Lead Generation 

Marketing isn’t just about flashy ads—it’s about showing up consistently. When homeowners see your truck in the neighborhood, then get a Facebook ad, then receive a mailer, you're no longer a stranger when you knock on their door or call them. You’re familiar. And familiarity earns trust.

There are a lot of roofer tools that can help with this, but here are three to get you started:

Lead Lists 

Getting to the right neighborhood is only part of the job. The real challenge is following up in a way that builds trust and leads to the sale.

That’s where HailTrace’s Lead Lists come in. After a storm, Lead Lists give you the property owner’s contact info—name, phone number, email, and address—so you can reach out in more ways. 

Instead of relying on a single door knock, you can follow up with a phone call, send a mailer, drop them into an email campaign, or run a targeted ad just to them.

One great example? Upload the Lead List to Facebook or Google Ads. When someone on that list searches “hail damage repair” or “roofing contractor near me,” your ad shows up.

It’s how you stay top of mind, show up more often, and close more sales after every storm.

LettrLabs 

What does it take for someone not to throw your mailer straight in the trash? It has to feel personal.

LettrLabs makes that possible by automating handwritten mailers that actually get read. 

Using their advanced technology, you can send what feels like a personal letter to every home impacted by a storm. And because LettrLabs integrates with HailTrace, those mailers can be triggered automatically as soon as a storm hits.

It’s marketing that feels human—and drives more callbacks and sales.

Demand IQ

Your website shouldn’t be a digital brochure—it should be your best salesperson.

Demand IQ gives you customizable lead forms that work wherever homeowners are—on your website, in a Facebook ad, or even through a QR code on a mailer. They’re built for roofers, which means homeowners can schedule an inspection, answer qualifying questions, and pre-qualify themselves—no phone call required.

And when you connect it with HailTrace? Game-changer. Homeowners instantly see a roof health score and recent hail history based on their address, turning your form into a powerful storm-driven sales funnel.

It’s a smarter way to generate high quality leads without the need to door knock. 

Digital Roofing Tools: Online Roofing Communities 

Sometimes the best tool isn’t software—it’s community. 

Online roofing groups offer a place to ask questions, troubleshoot tricky situations, and learn what’s working for other contractors across the country. 

Whether you're navigating a tough claim, testing out a new sales script, or just looking for support, these groups can help you grow faster and avoid costly mistakes.

Here are a few worth joining:

Level The Playing Field 

This group is dedicated to helping contractors, property owners, public adjusters, and plaintiff attorneys work through the claims process together. 

It’s a great space to ask questions, get second opinions, and better understand how to advocate for your clients.

Roofing Sales & Claims Discussions 

Focused on the day-to-day challenges of sales and insurance work, this group is where roofers trade techniques, ask for advice, and share experiences. 

From handling objections to submitting supplements, it covers the real conversations happening in the field.

Roofing Sales Skillz Exchange 

This is an all-in-one forum for learning and growth. Whether you’re knocking doors, running inspections, closing contracts, or managing builds, this group offers practical advice and peer support for every step of the sales process.

There’s no shortage of roofer tools on the market, but finding the ones that truly fit your team’s workflow makes all the difference. 

Whether you're documenting jobs, managing leads, or running follow-ups, this digital roofer tools list gives you a strong foundation to work smarter—not harder. 

Don’t wait until the next storm hits to get organized. 

Choose a few tools from this roofing tools list, test them out, and build a stack that helps you scale. Because in today’s industry, the right roofing tools are what separate the busy contractors from the growing ones.

Now read How to Sell More Roofs: The Missing Piece to Stand Out or Best Hail Tracking App For Roofers To Beat the Competition